McKinsey Co.
Advertisers lag behind as Malaysians migrate to internet
Malaysian businesses spend just 1 percent of their advertising budget on online media despite Malaysians spending more time on the internet than any other media, a study has found.
The report by Google and McKinsey & Co released on Tuesday shows that Malaysian businesses placed in the bottom 10 percent of 57 countries surveyed in terms of budget allocated for internet media.
Survey: Chinese shoppers seek second opinions
Thinking of buying those shoes you’ve had your eye on? If you’re Chinese, chances are good you’re going to seek a friend’s approval first.
China and its massive population are drawing many overseas consumer brands, but how to get a chunk of the rising wealth of its growing middle class continues to mystify. Case in point: The Chinese are particularly sensitive to the opinions of those closest to them, according to a new survey by consulting firm McKinsey & Co.
10 top consumer trends of China's wealthy
With fast rising wealth and money to spend, it’s no surprise the Chinese are in a buying frenzy. China’s consumer spending is growing at an average annual rate of 18 percent compared to 2.2 percent rise for the US, according to the National Bureau of Statistics.
While some of their purchases are just plain glitzy, studies and research from organisations like the United Nations, Eurmonitor and McKinsey & Co. show that Chinese consumers are displaying great consciousness for bettering themselves and their planets.
India's pharma industry set to quadruple by 2020
The Indian pharmaceuticals market is estimated to generate a market worth USD55 billion by 2020, according to a new McKinsey & Company report called India Pharma 2020: Propelling access and acceptance, realising true potential. This will be quadruple its value in 2009 when it was worth USD12.6 billion.
The report states that the pharma market has the further potential to reach USD70 billion by 2020 if aggressive growth efforts are embraced.
