Procter Gamble
Event Overview: Inside insights on shopping marketing
Marcus Evans' Shopper Marketing Asia conference will be held from 11 to 13 June. The conference, which has been held annually since 2010, sees exciting new themes this year. It will bring together 15 industry expert across the region to share their insights of reaping profits and loyalty with excellent shopper marketing programmes in-store and out-of-the store using all customer touch points and path to purchase.
P&G to move beauty unit to Singapore
Procter & Gamble will move its skin care, cosmetics, and personal-care headquarters from Ohio to Singapore to be closer to the growing Asian market, and the president of the group will leave instead of move.
The relocation, which is expected to take two years, reflects P&G's desire to run the business out of Asia, where it sees the biggest growth opportunity. It was announced less than three months after P&G unveiled a restructuring plan aimed at saving USD10 billion and helping the world's largest household products maker expand faster in emerging markets.
Olay tops beauty brand charts
Olay, Avon and L'Oréal are the three most valuable beauty brands in the world, a report by Brand Finance, the specialist consultancy, has revealed.
Olay, owned by Procter & Gamble and currently celebrating its 60th anniversary, retained first place from last year, after delivering a 6 percent increase in its net worth to USD11.8 billion overall.
"On Olay, we try to be at the forefront of innovation, with new ingredients and technologies that really transform the skin," said Michael Kuremsky, P&G's general manager of skin care.
P&G seeks green breakthroughs
Procter & Gamble, the FMCG giant, believes innovation will be essential to creating popular green brands, as shoppers do not accept "trade-offs" when buying eco-friendly products.
The firm is currently pursuing the long term target of ensuring that 70 percent of washing loads in the US use cold water. Already during the last 20 years, it has cut the amount of solid waste from diapers by 40 percent in America.
P&G experiments on digital
Procter & Gamble, the consumer goods giant, is taking a "brand agnostic" approach to digital marketing, providing major room for experimentation when using this channel.
The owner of Tide and Pampers plans to cut USD1billion from its marketing expenditure by 2016, firstly by reducing the headcount in relevant departments, and also by leveraging the cost advantages of new media.
Procter & Gamble axes thousands of jobs
Procter & Gamble plans to cut a total of 5,700 nonmanufacturing jobs as part of a new plan to reduce costs by USD10 billion by the end of fiscal 2016, CEO Bob McDonald said on Thursday.
The world's largest household products company has about 57,000 non-manufacturing employees among its total workforce of about 129,000.
P&G had already said it would cut 1,600 positions in the current fiscal year. On Thursday, it said it would cut another 4,100 jobs during fiscal 2013, which begins in July.
Walnut worries threaten Diamond's Pringle grab
The snackfoods firm Diamond Foods will restate earnings for the past two years and replace its top two executives after the board found the company booked payments to walnut growers in the wrong periods.
The restatement may imperil Diamond's planned, stock-based acquisition of the Pringles crisp brand from Procter & Gamble, which has said the sale depended on the favourable resolution of the investigation.
P&G adapts R&D model
Procter & Gamble, the FMCG giant, now partners with third parties in over 80 percent of its innovation activity, as part of a wide-ranging transformation of the company's activity in this area.
The owner of Tide and Pampers spends more than USD2 billion on research and development every year, a figure it suggests doubles that of its nearest rival, alongside GBP500 million (USD 787.75m) on generating consumer insights.
P&G aims for China growth
Procter & Gamble, the consumer goods giant, is focusing on expanding its distribution network, reaching rural customers and green innovation as it seeks to grow in China.
The company reported that seven out of 10 Chinese shoppers currently utilise at least one of its products, equivalent to approximately 1bn people overall. It also believes further room for growth remains.
FMCG dominates India ad rankings
Hindustan Unilever, Procter & Gamble and L'Oréal have been named as the three most visible brand owners on TV in India in terms of ad volumes.
In its latest AdEx rankings, TAM, an Indian research firm, found that eight of the nation's top 10 TV advertisers between January and September 2011 were FMCG firms.
The other two companies were Gitanjali Gems, a popular jewellery brand, and telecoms firm Idea Cellular.
