SAS
Taking Stock: Understanding consumer behaviour with business analytics solutions
What can retailers do to catch up with the ever changing communications trend and consumer behaviour? SAS, the global business analytics software and services provider, has many successful cases in helping retailers around the world to understand their customers' behaviour. Retail in Asia recently caught up with Lori Schafer, executive advisor for Retail at SAS Institute, to learn about how analytics solutions can help retailers understand consumer behaviour. Schafer also shared advices for retailers who want to see success in different retail channels.
Rise in social media requires businesses to rethink customer value, says report
The rise of social media has required companies to reevaluate the way they determine customer value, which in turn can reshape customer engagement strategies, a report from research and advisory company Economist Intelligence Unit said last month.
The report Re-envisioning Customer Value, sponsored by US software producer SAS, said measures of customer value that focus solely on transaction activity capture only a fraction of an individual's behaviour and potential value. It also identifies a clear need for technology to help organisations maximise social media efforts.
