Shiseido
Shisedo aims for synergy with Bare Escentuals
Nearly two years after Shiseido Co. bought American makeup brand Bare Escentuals Inc. for USD1.7 billion, the biggest acquisition in its history, the share price of Japan's leading cosmetics company has sagged 30 percent and analysts have openly questioned the deal.
But in three months, the two will deliver their first jointly developed product line more broadly in Asia, a step they hope will help to convince skeptics that the acquisition is paying off.
Shiseido pins hopes on the China market
Shiseido, Japan's top cosmetics firm, is aiming to expand its Chinese cosmetics business faster than the market and is considering boosting the use of Chinese raw materials to cut production costs.
Shiseido net profit falls 62pc
Earthquake-related losses shaved 62 percent off Shiseido Co.'s fiscal fourth-quarter net profit, but Japan's biggest cosmetics maker by sales said on Wednesday that it expects its profitability to rebound this fiscal year as it recovers from the impact of the earthquake.
Shiseido to start US e-sales
In a bid to expand its market share and increase its business in the lucrative US cosmetics market, Shiseido Co. is set to launch its long-expected US e-commerce site in the second half of this year, followed by an online site in China, according to its head of international business.
