Sony has 3-pronged strategy for China, says report


After announcing the sale of its Vaio PC business and plans to restructure its LCD TV operations, Sony has turned its focus to smartphones and tablets. For the China market, the company has a three-pronged strategy: strengthening the competitiveness of its products and services, developing new product types and expanding its gaming business, according to a Chinese-language Tencent report citing Sony president China Kurita Nobuki.


Sony to sell PlayStation in China through two new joint ventures


Sony will bring its PlayStation consoles to China through two joint ventures, its Chinese partner said Monday, as the Japanese gaming giant seeks to tap a newly opened market.


Sony plans expansion in China


Sony, the Japanese electronics giant, has announced its ambition to increase sales in emerging markets by 40 percent by the end of 2014, with China being its main focus.  

He-Man to return in Masters of the Universe reboot?


Sony Pictures is planning to make a new movie based on the classic Mattel toy line. It looks like He-Man could be set for a return from the wilderness in the near future.

Deadline has an exclusive interview with Hollywood director John Chu, who says he is in initial talks with Sony Pictures to make a new live-action adaptation of Masters of the Universe.

Sony cuts 2012 forecast as 1Q loss widens


Sony said on Thursday that its fiscal first-quarter net loss widened to JPY24.6 billion (USD313.5 million) while it cut its profit forecast for the year as the struggling Japanese firm overhauls its business.

Sony smartphone orders to Taiwan ODMs to recover in 2H12


As Sony Mobile Communication is increasing the number of its entry-level, mid-range and three-proof (water, dust, scratch) smartphone models to stimulate market demand, while also restarting its cooperation with smartphone ODMs, sources from the Taiwanese upstream supply chain expect their orders from Sony in the second half will have an obvious recovery; however, the ODMs' third-quarter orders are still expected to stay flat or grow slightly on quarter.

Olympus in tie-up talks with Sony, Panasonic


Scandal-hit Japanese camera maker Olympus is in separate talks with Sony and Panasonic for a possible tie-up as it looks to rescue itself after a huge losses cover-up, a report said on Wednesday.

Sony, Panasonic eye next-gen TV tie-up


Japan's cash-bleeding electronics giants Sony and Panasonic are looking to join forces to produce next-generation televisions in a bid to claw back market from South Korean rivals, a report said on Tuesday.

Samsung, Apple top Indian charts


Samsung, Apple and Sony are among the leading electronics brands in India when it comes to online purchase levels, new figures have shown.

According to eBay, the ecommerce group, Samsung manufactured 31 percent of all electronics products bought from its site during the first quarter of 2012.

It exactly matched this share in the mobile phone sector, thus registering the highest total of any company overall. Within this, however, Samsung's scores hit 35 percent when considering smartphones, ahead of Sony and BlackBerry on 26 percent each.

Sony sees return to profit after record annual loss


Japanese consumer electronics giant Sony posted a record net loss of USD5.74 billion last year, but expects a return to profit this year as it trims losses in its TV business.

Under new CEO Kazuo Hirai, Sony is slashing costs and jobs in a bid to turnaround its struggling TV unit. While considering partnerships to help Sony compete better in TVs, Hirai is looking to cameras, gaming and smartphones to spur growth.

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