Suzunobu
Small Tokyo shop earns big money by responding to consumer tastes for quality rice
Source:
The Japan Times Online 
Suzunobu is a tiny rice shop in Meguro Ward, Tokyo, but it earns as much as JPY150 million (USD1.95m) a year, an impressive figure given many other local rice shops are reeling due to fierce price competition with major supermarket chains.
Suzunobu sells about 120 rice brands produced across the nation, including Tsuyahime from Miyagi Prefecture and Uwaba Koshihikari from Saga Prefecture.
