Tesco Lotus has introduced a new-generation mobile app designed to appeal to consumers on the lookout for bargains. The software has many novel features, but one that customers will immediately see the value of is the e-coupon, which can be used for promotions within Tesco Lotus itself as well as other shops located within its shopping centres.
Customers will receive instant notification whenever a new e-coupon becomes available and so will be able to take advantage of various offers much more quickly than before.
In its continuous drive to promote Thai exports, Tesco Lotus said it is targeting THB15 billion (USD488.7 million) worth of Thai products for sale in over 6,500 Tesco stores in the UK, Central Europe, USA and Asia by 2013.
Tesco Group Chairman Sir Richard Broadbent made the announcement during the visit of Thai Prime Minister Yingluck Shinawatra to Tesco’s Kennington Superstore in the United Kingdom recently. Tesco Lotus worked with the Ministry of Commerce to set up booths in the store to promote Thai rice and ‘Thai Select’ products to customers.
Tesco Lotus plans to spend THB7 billion (USD227.7 million) opening 300 new stores in Thailand this year.
The retail chain will also introduce online shopping in 2012, said John Christie, the new CEO of Tesco Lotus.
The additional of 300 new stores this year is about the same as last year and will create 9,000 new jobs, according to the company. Tesco Lotus had about 900 stores in total at the end of 2011.
A war of words erupted between two hypermarket chains – Big C and Tesco-Lotus – in Thailand as both claim their prices are lower.
Ek-Chai Distribution System Co, the operator of Tesco-Lotus hypermarkets, announced it is spending THB350 million (USD11.4m) for the Number 1 for Price campaign.
Tesco Lotus is takeing competition to a new level with the opening of its first store under the Extra format at its Rama IV branch in Bangkok. The THB300-million (USD10.04m) Tesco Lotus Extra, which opened yesterday, is the first of its kind in Asia.
It is a pilot project that UK-based Tesco Group hopes to apply to other markets in Asia, especially South Korea and China.