US-based Limited Brands, the parent of Victoria's Secret, Bath & Body Works and other retail chains, said on Thursday that revenue at stores open at least a year jumped 8 percent in August, helped by several new products.
The biggest increase was at Victoria's Secret, where the revenue metric jumped 9 percent. That was on top of a 16 percent increase last August.
The company credited new products, including a new line of personal-care products like lotion and body wash, for the gain.
When women shop for lingerie at Victoria's Secret, they focus on the product and do not worry so much about saving money.
Equity analysts say its relatively well-to-do clientele like trying out the latest in cuts and colours, although some industry watchers worry about the pace of sales growth.
On Thursday, parent company Limited Brands Inc, which also owns Bath & Body Works, La Senza and Henri Bendel, was one of the few retailers that posted better than expected sales at stores open at least a year in June, a month when consumers were getting more skittish.
For conservative India's rural women – lucky to finish school, married before 18 and confined to their villages – a project giving them jobs in the manufacturing sector is not just an end to poverty, but brings empowerment and respect in this deeply patriarchal society.
Located 30km south of Chennai, Intimate Fashions – which also produces bras for Victoria's Secret brand "Pink" and the La Senza brand – is one of thousands of firms that have set up in Tamil Nadu's Kanchipuram district in recent years.
Victoria's Secret last week celebrated the opening of its Beauty & Accessories shop at The Venetian Macao-Resort-Hotel with a music- and model-filled celebrity event.
US lingerie maker Victoria's Secret on Thursday vowed to investigate claims that some of its fair-trade underwear is produced using child labour. In a statement Victoria's Secret's parent company said it was "very concerned" that fair-trade-certified cotton used in its panties could have been farmed using under-aged labour in Africa's Burkina Faso.
The top 10 companies "liked" by Facebook members, with fan base: Victoria's Secret 12.1 million; Victoria's Secret Pink 8.4 million; Adidas Originals 8.2 million; Lacoste 5.2 million; Burberry 5.1 million; WWE 4.9 million.