Kristen Boschma

Taking Stock: Tapping into digital marketing and social media networking for best marketing practice

Social media allows two-way communication between brands and their consumers. How can brands fully unitise the new media and tap into digital marketing for better marketing practice? Kristen Boschma, head of Digital and Social Media of Haystac, a marketing and communication company in Australia recently talks to Retail in Asia about her top tips for brands… and how she helped a client obtain over 19 million twitter impressions in just one campaign!

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