Lori Schafer
Taking Stock: Understanding consumer behaviour with business analytics solutions
What can retailers do to catch up with the ever changing communications trend and consumer behaviour? SAS, the global business analytics software and services provider, has many successful cases in helping retailers around the world to understand their customers' behaviour. Retail in Asia recently caught up with Lori Schafer, executive advisor for Retail at SAS Institute, to learn about how analytics solutions can help retailers understand consumer behaviour. Schafer also shared advices for retailers who want to see success in different retail channels.
