Taking Stock: Tapping into digital marketing and social media networking for best marketing practice
Social media allows two-way communication between brands and their consumers. How can brands fully unitise the new media and tap into digital marketing for better marketing practice? Kristen Boschma, head of Digital and Social Media of Haystac, a marketing and communication company in Australia recently talks to Retail in Asia about her top tips for brands… and how she helped a client obtain over 19 million twitter impressions in just one campaign!
MasterCard Worldwide yesterday announced the appointment of a new head of marketing for Southeast Asia.
Sunay Bhasin has recently been appointed as the new Marketing Head of Pizza Hut for Indian subcontinent. He succeeds Anup Jain, who is now head of Marketing and Food Innovation for Pizza Hut, Australia.
Bhasin will be responsible for all marketing and brand related public relation activities for Pizza Hut in India.
Many Asian retailers may have questions about mobile payments: How do mobile payments work? What is the latest technology available? … And when will mobile payments become a reality? Bill Gajda, head of Global Mobile Product, Visa Inc. tells Retail in Asia: Visa mobile payments are a reality today. He also addresses many retailers' questions about the latest payment method and talks about Visa's experience and strategy in this area.
Top four global custom market research firm Synovate has announced the global launch of its mobile market research capabilities, including its SMS/text, mobile online surveys and application development, and has also appointed Thomas Edwards as the global head of mobile research solutions.
HMV has appointed Comet head of merchandising and store development Ewan Pinder as its head of technology.
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Denim giant Levi's has appointed Laurie Etheridge as global head of women's merchandising and design.
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Greater China may represent a significant portion of sales for leading luxury brands Louis Vuitton, Gucci and Bulgari, but Aaron Fischer, regional head of consumer research at CLSA Asia-Pacific Markets, believes Hong Kong-listed retailers are better positioned to capture the mainland’s demand for high-end merchandise.
Richard Dawson joins KPMG as head of debt advisory, based in Hong Kong. In his new role, Richard will build a team to establish and grow the debt advisory business in China and Hong Kong, with a broader remit to cover the Asia-Pacific Region.
Prior to joining KPMG, Richard worked for 14 years at RBS and ABN AMRO. Most recently he was head of Corporate & Structured Debt Capital Markets for RBS in Asia-Pacific and previously as Global Head of Syndicated Loans at ABN AMRO.
Taking care of buyers may cost money in the short-term, but will make more money in the long-term, Chittu Nagarajan, head of Community Courts for eBay and PayPal said.
She adds online dispute resolution – or ODR – is about getting customer problems resolved quickly and efficiently, so that the merchant can get back to business and the customer is completely satisfied.