Amazon's Kindle Fire HD 8.9, the large-screen version of its best-selling tablet is now in Japan, as well as in the the UK, Germany, France, Italy, Spain.
It was made available at a lower the price than the US, with the Wi-Fi version being sold for only USD269 while the price for the 4G version starts at USD399.
Dave Limp, Vice President, Amazon Kindle, explained that as the company expanded Kindle Fire HD 8.9" to Europe and Japan, it was able to increase production volumes and decrease the cost.
Amazon has launched a free Kindle bookstore application to sell e-books on its Chinese website, a move widely seen as a prelude to Kindle tablets' entry into China, the world's biggest mobile device market.
Amazon, with its Kindle series of electronic ink screen and touch screen tablet computers, is the world's biggest online bookstore and e-book reader vendor.
But its Chinese website only sold real books and other goods without Kindle tablets and services though Amazon started China business a decade ago.
Internet shopping giant Amazon has cut the cost of the Japanese version of its Kindle e-reader even before the first customers get their hands on the device.
The price of the wifi-only edition of Kindle Paperwhite was shaved by JPY500 (USD6.25) to JPY7,980 on Wednesday, as competition heats up in a sector that has been slow off the mark.
Amazon's Kindle Paperwhite e-reader is coming to Japan, along with a brand new Kindle Store with the largest selection of books, Oricon best sellers in books, bunko, and manga, and over 50,000 Japanese-language titles.
Jeff Bezos, Amazon.com Founder and CEO said that after 12 years of selling print books on Amazon.co.jp, the company is finally offering its digital stock to anyone in Japan with a Kindle Paperwhite, Kindle Fire, Android phone, Android tablet, iPhone, or iPad.
Amazon on Thursday unveiled a new, larger version of its Kindle Fire tablet computer with a high-definition display, in a move by the retail giant to take on the market-leading iPad.
The new Kindle Fire HD will be offered with 8.9-inch (22.6 centimetres) display, along with an upgraded version of the tablet launched in a smaller format last year, Amazon founder and CEO Jeff Bezos told reporters.
The Kindle Fire HD has dual-band Wi-Fi and two antennas, he said, comparing it to the rival iPad from Apple and the Google Nexus 7 tablets.
Amazon.com on Wednesday unveiled the India Kindle Store, which showcases over a million books, priced in rupees. The company has roped in Croma, part of Infiniti Retail (a fully-owned subsidiary of Tata Sons), to retail its latest Kindle e-reader, priced at INR6,999 (USD126.13), across 30 Croma outlets and its online store.
Leading US online retailer Amazon.com says it's ready to soon launch its Kindle electronic book reader in Japan.
"We plan to launch the e-book device by the end of this year," an official at Amazon Japan said, declining further comment.
Amazon hopes to tap into the Japanese market by using the strong customer base it has established through its online shopping services.
Although Apple is reportedly set to use its iPad 2 to compete in the entry-level tablet PC market against Amazon's Kindle Fire when its next-generation iPads hit the market in March 2012, sources from Apple's supply chain have pointed out that Apple's orders for iPad 2 are dropping gradually, while orders for the new devices remain steady.
Amazon.com Inc, the largest internet retailer, said it sold "well over" 1 million Kindles a week in December, with record demand led by its Kindle Fire tablet.
Online retail giant Amazon recently announced "Best of Digital" store, which features recommendations from Amazon's team of editors on must-have movies & TV shows, music, video games, software, mobile apps, magazines and Kindle books, along with hundreds of deals on digital content.