E-commerce will soon be larger than brick-and-mortar in India, and the trend has already started showing in pockets. That may look like a startling claim coming from an e-commerce company, but Flipkart chief executive officer (CEO) and co-founder Sachin Bansal believes that is true. The company, which recently hit the run rate of USD1 billion in gross merchandise value ahead of the target date, is the largest mobile phone retailer in the country, counting online and offline stores, estimates show. Flipkart has confirmed that.
After reporting losses of close to USD200 million in the holiday quarter, Radio Shack, the US chain of electronic retail stores, announced last week that it would close a fifth of its 5,000 stores. Competition from online majors, especially the largest in the world, Amazon, is said to be behind the decline of Radio Shack and many others across product categories.
Amazon India is aggressively strengthening its product portfolio. The online marketplace that entered the Indian market with just books and electronics has extended to handbag category with over 2,500 styles across 50 global brands such as Malaga, Michael Kors, Coach, Armani Exchange, Kate Spade, and popular Indian brands like Hidesign, Fastrack, Da Milano, Baggit, Caprese,and Lavie.
Indian online furniture retailer Pepperfry.com, which started out as fashion and lifestyle portal, said it was seeing significant clicks in the home assortment category as more people were shopping for "non-standardised" products online.
"We shifted to furniture retailing after insights revealed that consumers were buying bulky items like beds and side tables online. Since these are non-standardised products, it gave us better gross margins. Additionally, the ticket size is also much higher," said Kashyap Vadapalli, Chief Marketing Officer.
Are you a fan of online shopping? You have reason to cheer. You can bank on it for your last-minute purchases as e-tailers are now promising to offer same-day delivery. While international retailers such as Amazon are looking at drones to deliver a product in 30 minutes, Indian e-commerce players have many miles to go before they can hope to replicate the same.
Several e-tailers in India are testing the waters to garner more clicks. Industry players, however, say this may bleed the not-so-profitable firms further.
Online fashion retailer Zalora said on Thursday that it will launch marketplace in the first half of this year. With over 15 million visits per month to Zalora, marketplace will give independent fashion designers and sellers a platform to expand their business to Zalora's massive customer base and will increase the product assortment available to customers.
Online retailers in India have stolen the thunder from big malls and jazzy retail outlets this holiday season.
Offering discounts from 10 to 60 percent, and sometimes even more, e-commerce players such as Snapdeal, Flipkart, Jabong and Yebhi have reported more business in December than they did in any other month. Big malls are feeling the heat though, for people are eating and watching movies, but are not shopping.
The ''tip-tap'' of someone tapping away on a mobile phone is certainly less jolly than the tune of sleigh bells or a chorus of carol singers, but the unmistakeable beat of fingers rapping against a touch screen is rocketing up the charts as shoppers make it a very mobile Christmas this year.
David Jones and Myer face big challenges as they deal with lacklustre consumer demand in Australia, a shift in household spending away from merchandise to what the retailers call experiences – lattes instead of crockery, say, or a plane ticket instead of a new suitcase – and the expansion of internet retailing.
They are, however, making a pretty good fist of a task that many observers believed would be beyond them. The price gap between them and overseas online retailers is closing, and it seems it is doing so without creating a profit sinkhole.
More than three-fourths of online shoppers in four Asian countries are dissatisfied with their online purchases upon receiving them, says a survey by the Tokyo-based Rakuten Inc.
The Rakuten Smart Shopping Survey said 78 percent of 2,000 online shoppers in Thailand, Indonesia, Malaysia and Taiwan in the past 12 months were unhappy with the end result, showing the need for better product quality and greater details.