Indian online furniture retailer Pepperfry.com, which started out as fashion and lifestyle portal, said it was seeing significant clicks in the home assortment category as more people were shopping for "non-standardised" products online.
"We shifted to furniture retailing after insights revealed that consumers were buying bulky items like beds and side tables online. Since these are non-standardised products, it gave us better gross margins. Additionally, the ticket size is also much higher," said Kashyap Vadapalli, Chief Marketing Officer.
Are you a fan of online shopping? You have reason to cheer. You can bank on it for your last-minute purchases as e-tailers are now promising to offer same-day delivery. While international retailers such as Amazon are looking at drones to deliver a product in 30 minutes, Indian e-commerce players have many miles to go before they can hope to replicate the same.
Several e-tailers in India are testing the waters to garner more clicks. Industry players, however, say this may bleed the not-so-profitable firms further.
Online fashion retailer Zalora said on Thursday that it will launch marketplace in the first half of this year. With over 15 million visits per month to Zalora, marketplace will give independent fashion designers and sellers a platform to expand their business to Zalora's massive customer base and will increase the product assortment available to customers.
Online retailers in India have stolen the thunder from big malls and jazzy retail outlets this holiday season.
Offering discounts from 10 to 60 percent, and sometimes even more, e-commerce players such as Snapdeal, Flipkart, Jabong and Yebhi have reported more business in December than they did in any other month. Big malls are feeling the heat though, for people are eating and watching movies, but are not shopping.
The ''tip-tap'' of someone tapping away on a mobile phone is certainly less jolly than the tune of sleigh bells or a chorus of carol singers, but the unmistakeable beat of fingers rapping against a touch screen is rocketing up the charts as shoppers make it a very mobile Christmas this year.
David Jones and Myer face big challenges as they deal with lacklustre consumer demand in Australia, a shift in household spending away from merchandise to what the retailers call experiences – lattes instead of crockery, say, or a plane ticket instead of a new suitcase – and the expansion of internet retailing.
They are, however, making a pretty good fist of a task that many observers believed would be beyond them. The price gap between them and overseas online retailers is closing, and it seems it is doing so without creating a profit sinkhole.
More than three-fourths of online shoppers in four Asian countries are dissatisfied with their online purchases upon receiving them, says a survey by the Tokyo-based Rakuten Inc.
The Rakuten Smart Shopping Survey said 78 percent of 2,000 online shoppers in Thailand, Indonesia, Malaysia and Taiwan in the past 12 months were unhappy with the end result, showing the need for better product quality and greater details.
Gmarket, South Korea's top online retailer owned by eBay Korea, is ramping up efforts to repeat its success story in the mobile shopping business.
The company launched the nation's first mobile shopping app in 2009. Since the launch, its mobile business has seen annual growth of 30 percent, the company said. Now the division makes up 9 percent of total sales.
Gmarket attributes the strong performance to an early bet on the mobile shopping trend and pledges to continue new experiments.
Chinese consumers are responding to a powerful new marketing tactic that plays to a widespread fear of food contamination – the promise of safe groceries sold online.
Pledging produce direct from the farm, vendors have found food is becoming one of the fastest-growing segments of Internet retailing as they cash in on scares from cadmium-tainted rice to recycled cooking oil.
Indian online supermarkets seem to be going the Amazon way in expanding their presence. Online start-ups such as LocalBanya.com, BigBasket.com and AaramShop.com are looking to move from their home turf to multiple cities to tap local markets.
The US online giant recently expanded its grocery supplies to California from Seattle in a bid to break open grocery market there. It is expected to spread the business further across the US.