E-commerce sales might be negligible for consumer durables firms today, but that will not be the case three years from now. It is slated to become a significant channel yielding revenues of about 15-20 percent from about three percent now. Given the growth prospects, companies have been compelled to explore a separate marketing strategy for the online channel this festive season.
Woolworths and Coles' decision to plough tens of millions of dollars into enhancing their online capabilities is finding fertile ground, with groceries and liquor clocking up faster growth for online sales than any other retail category.
It is older Australians, aged over 65, who are doing much of the heavy lifting, especially when it comes to alcohol sales, with that age group spending more on beer, wine and spirits online than younger Australians.
India's search and comparison site Junglee.com has launched a dedicated End of Season Sale (EOSS) page, offering consumers a single platform where they can find the best deals across categories and brands.
The page aggregates all the ongoing discounts, bargains and deals that are on offer from across top fashion websites.
Junglee.com, a comparison and price check site owned by online marketplace Amazon.in, has said in a report that shopping has become seasonal.
The report unveiled by the search site for the first time has analysed that consumer online shopping search trends are changing every season.
Priceza.com, Thailand's leading price comparison shopping website, is beefing up its footprint in Southeast Asia to capitalise on the fast-growing regional e-commerce market.
China's Wanda Group, Baidu and Tencent announced on Friday that they will establish the Wanda E-commerce Company, a Hong Kong registered joint venture with an initial capital of CNY5 billion (USD814 million).
The partnership expects to integrate their corresponding products and strengths to create an online-to-offline (O2O) e-commerce business model. Plans also include developing payment and e-commerce financial products, building a universal customer loyalty program, big data integration, Wi-Fi sharing, and product integration.
E-commerce is booming in China with numerous international retailers setting up Chinese e-commerce sites, but many Chinese are also buying products from overseas online retailers.
These online shoppers, known as "hai tao" in China, spent CNY74.4 billion (USD12.5 billion) in 2013 according to China E-Commerce Research Centre, reports China Internet Watch. Up from CNY12 billion in 2010, spending is expected to reach CNY140 billion (USD22.68 billion) this year.
Amazon, which has appointed a new president for the Chinese market, said yesterday that it will expand its business from books and consumer electronics to kitchen and fashion.
The world's e-commerce giant plans to offer Chinese users unique products, such as Pebble smartwatches and Vivienne Westwood apparel, on its newly-setup online fashion, kitchen and wearable computing gadgets stores, Doug Gurr, who will be president of Amazon China in September, said on Tuesday in Shanghai.
Taobao Marketplace, China's largest consumer-to-consumer shopping website, on Wednesday launched self pick-up service in collaboration with five logistics partners in Hong Kong in order to improve local consumers' online shopping experience.
With more than 200 self pick-up points located within the city, the service allows local consumers to pick up their goods at a preferred time and location without any delivery constraints.
Amid the rapid growth of mobile Internet users in India, a recent study conducted by mobile advertising firm InMobi has shown that at least one in five mobile internet users have already made an in-app purchase, which means buying a product or service within a specific application.