Zara has launched its official online store on Tmall.com, hoping to put the brand's products within easy reach of the online platform's tens of millions of customers.
Zara.tmall.com will offer online Chinese shoppersthe same full range of products for women, men and kids as that found on www.zara.cn and in Zara's stores across China.
The launch follows the opening in September 2012 of Zara's own e-commerce site www.zara.cn, which will continue to operate as normal.
While Flipkart, Amazon and Snapdeal lock horns over who can hold the biggest e-sale this festive season in India, they seem to have hammered the final nail in the coffin of brand loyalty, online. While one or the other claimed to have crossed USD100 million in 10 hours or grown over 15x, consumers coolly forgot who might have served them better on days less frenzied. Instead, they had a gala time choosing the lowest price for items which did not vanish in blink-and-miss flash sales. Such unfaithfulness will only heighten give that the sale season has just started.
Online shopping may increase by 350 percent during the Diwali festival this year in India, a survey conducted by the Associated Chambers of Commerce (ASSOCHAM) shows.
Dubbed as the 'first online Diwali,' the estimate is that revenues may cross the Rs 10,000 crore (USD1.6 billion) mark and the trend is expected to continue in the years to come.
“At present the market is estimated at Rs. 12,000 crore (USD1.95 billion) and could cross Rs. 1,00,000 crore (USD163.2 billion) a year in India over the next three to four years," the ASSOCHAM paper noted.
Amazon announced on Tuesday that top deals from sellers worldwide will be featured on holiday deal pages.
Participating sellers are expected to offer thousands of deals across most product categories throughout the holiday season. These deals will now appear on the Amazon Today’s Deals page, Black Friday Store, Cyber Monday Store and many other high customer traffic site features and even in local Amazon sites in the US, the EU, China, Japan, India and Canada.
When e-commerce firms offer huge discounts, is it tantamount to ‘predatory pricing’? While brick and mortar retailers say it is predatory in nature, lawyers point out that there may not be much basis in this charge as the former hold little or no inventory. An industry body, the Confederation of All-India Traders, called for a probe into the business model and trade practices of e-commerce companies to find out how they offer huge discounts during the ongoing festive season.
The use of tablets and smartphones to purchase goods, content and services in New Zealand is increasing. Market research firm Frost & Sullivan estimates the country's mobile commerce (m-commerce) market to reach USD3.9 billion in 2014 and is predicted to grow strongly at a compound annual growth rate (CAGR) of 20 percent to USD9.6 billion in 2019.
Mirroring the buzz generated by the ‘Black Friday sale’ in the US, Flipkart on Monday started its 'Big Billion Day' sale boasting steep discounts with sale prices starting at just one rupee. The same day its e-commerce competitor Snapdeal ran an ad mocking it with the tagline “For others it’s a big day. For us, today’s no different.”
They're not just for sharing any more: Facebook and Twitter are now looking to play a bigger role in shopping.
Bag brand Kipling will this week unveil a loyalty programme that rewards shoppers for talking about the company on social media as well as purchasing its products.
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Kishore Biyani’s Future group could generate higher volumes and improve profits through reduced fixed costs and supply-chain expenses if talks with Amazon go through. Biyani is in talks with Amazon to sell his private labels and sharing back-end facilities. On the other hand, Amazon would get a number of brands on its portal that would help it drive footfall, consultants said.