They're not just for sharing any more: Facebook and Twitter are now looking to play a bigger role in shopping.
Bag brand Kipling will this week unveil a loyalty programme that rewards shoppers for talking about the company on social media as well as purchasing its products.
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Kishore Biyani’s Future group could generate higher volumes and improve profits through reduced fixed costs and supply-chain expenses if talks with Amazon go through. Biyani is in talks with Amazon to sell his private labels and sharing back-end facilities. On the other hand, Amazon would get a number of brands on its portal that would help it drive footfall, consultants said.
A number of brands have turned the tables, first developing their virtual presence, and then building a physical store.
China's former richest man Wang Jianlin once bet Alibaba founder Jack Ma CNY100 million (USD16.3 million) that online purchases in the country would not eclipse bricks-and-mortar buys in the next decade.
Anticipating a very high volume of traffic during its 'Big Billion Day' sale on Monday, e-commerce major Flipkart has enhanced its technology capabilities, inventory, and supply-chain capacities. According to sources, the company has doubled its ground staff to 10,000 over the past few months since it started planning for the event, and extended deliveries to 40 more cities.
In preparation for the holiday shopping season, Amazon has introduced #AmazonWishList, allowing customers to add items to their Amazon Wish List on Twitter.
The company said customers who discover a tweet from their favorite artist, expert, brand, or friend with an Amazon.com product link, can simply add “#AmazonWishList” to the reply on Twitter and the product is added to their Amazon Wish List.
Titan Eyeplus, the eyewear retail chain from Titan, finds the e-commerce channel as comfortable to do business in as the physical store. “For us, both the channels co-exist gainfully,” said S Ravi Kant, CEO, Eyewear Division, Titan Company. He opened three stores – one is company-owned and the rest are franchisees – here recently.
The Hong Kong Trade Development Council's (HKTDC) portal, hktdc.com, has earned two top honours at the international WebAwards 2014.
The website’s Product Magazines section and the Small-Order Zone Online Transaction Platform won the “Best Website” awards in their respective categories.
WebAwards 2014 is an annual competition organized by the US-based Web Marketing Association (WMA) and it is the third consecutive year that the HKTDC sites have been honoured.
Online clothing wholesaler Milanoo has launched a new version of its shopping app for both iPhone and Android.
Based in Hong Kong, the company offers clothing and apparel to over 180 countries worldwide, and serves customers in eight languages. Its commercial success comes from a combination of low prices, online coupons, high-quality merchandise and - unusual for a retailer - fashion sense. It employs professional in-house fashion designers who create exclusive seasonal designs, incorporating the latest in current fashion trends.