Branding is all about perception and satisfying the needs of the consumer. Branding helps customers with decision making, creating a perceived knowledge of what they are going to buy, before they buy it. People buy one product or another based on the perceived benefits or solution they believe the product will bring. For most consumers, perceived benefits are unconscious. Do you know how your brand is perceived by consumers in the marketplace?

The Consumer Focused Branding Workshop guides companies and entrepreneurs through developing a brand perception that is consumer focused and can lead to increased sales. Learning goals of the workshop include:

1. understanding the importance of brand perception in determining sales;
2. identifying your niche target audience (ideal customer);
3. developing a USP (unique selling proposition) that answers consumers' wants and needs;
4. designing a marketing message and that speaks to the consumer;
5. creating a brand personality that aligns with the consumer's personality; and
6. identifying brand positioning so you are selling in the right place at the right price.

This high-energy two-day workshop offers a simple step-by-step process to formulate a consumer-focused brand by developing a brand blueprint. The training is interactive. Short lectures are followed by individual assignments, small and large group discussions, and hands-on learning activities. With a clear understanding of your target audience and what they want, creating a brand perception to match the consumer's needs will make the marketing of your product or service significantly easier.