This event is a two-day workshop for shopping centre and retail professionals.

Using a detailed retail case study as the basis for learning, this highly interactive two-day workshop will guide participants through a step-by-step process that will demonstrate how to build and strengthen a brand and will give insights on how to use innovation to respond to consumer needs.

Learning goals include:

• Using a retail case study, students will identify branding strategies and their importance relative to design and the development of a compelling customer experience
• Examine the driving forces behind how consumers shop and how to convert that behavior into sales
• Find out the best practices by "best-in-class" retailers and shopping malls