Retail in Asia

In Markets

Bangkok: Siam Discovery ready to offer new experiences

SIAM PIWAT Co Ltd, the owner and operator of prestigious retail developments such as Siam Paragon, Siam Center, Siam Discovery, and Paradise Park, as well as the joint-venture partner of Iconsiam, yesterday the reopening of Siam Discovery, which had been closed for a year for major renovation costing close to Bt4 billion.

Siam Discovery will open its doors on May 28 and will become Thailand’s largest lifestyle speciality store. The 40,000-square-metre complex will also be the Kingdom’s “Biggest Arena of Lifestyle Experiments” in retail space.

Mayuree Chaipromprasith, senior vice president for business promotion at Siam Piwat, said that with the facelift the new Siam Discovery complex would serve individual shoppers who are curious and want to try new things as well as discover new experiences.

“Both Siam Paragon, Siam Center, and the latest new Siam Paragon will have their own unique positioning, and will not cannibalise each another,” said Mayuree.

She said Siam Paragon offers high-end fashion brands, while Siam Center will serve people who look for trendy fashion products made by local Thai designers. Siam Discovery, however, will provide hybrid lifestyle products, a combination of imported luxury and local brands.

(Source: The Nation )