Retail in Asia

In Markets

Swanky malls seek to lure more shoppers

Two of Bangkok’s premium retail complexes, Central Embassy and The EmQuartier, are waging a new round of battle to draw more shoppers during the economic slowdown.

Located near Phloenchit intersection, Central Embassy has earmarked 240 million baht (USD 6.8 million) to add space, adjust its merchandise mix and increase its range of products and services.

Of the total budget, 30 million baht will be allocated to expand the space at Eathai Cafe from 2,500 to 3,550 square metres, said Barom Bhicharnchitr, managing director of Central Embassy.

The shopping complex will see a major upgrade, with additional vendors including a 900-sq-m supermarket and a new Eathai lifestyle corner.

(Source: Bangkok Post )