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Ashley Furniture to launch e-commerce platform in Asia

Ashley Furniture Industries, Inc is expected to launch its e-commerce platform for its Asian market within the next three months.

The largest home furnishing manufacturer in the world will develop a smartphone application and a website to cater to Ashley’s customer base in the Asian region.

“We are seeing strong growth in Asia, and it remains as a key part of our strategy moving forward.

“Asia operations are extremely important for us, in terms of growth and consumer base.

“E-commerce is a key driver around the globe, and is vital for both retailers and consumers.

“We want to ensure that we cater to every step of our customers’ path of purchase, be it mobile app, website or walk-ins to our home stores,” said Ashley international sales and operations president Chuck Spang (pic).

The company has three manufacturing facilities in Vietnam, one in China, and an additional 100 across Asia contracted to do Ashley’s work.

Ashley’s Asia operations have been growing rapidly, and is expected to grow further. The US-based group is targeting to have a total of 70 stores in Asia by the end of this year.

(Source: The Star)