Retail in Asia

In Trends

Tech time: Robots, AI and drones shake up fashion

Experts predict a revolution in the next 10 years with robot sales assistants, robot manufacturing, chatbots and AI working their way into every area of the fashion sector. Are you ready?

Not so many years ago, the height of retail tech was a sales assistant with an iPad. But technology moves fast and yesterday’s cutting edge innovation has become today’s same old, same old. So what tech is shaking up the business world today and how might it affect the fashion sector?

Think robots, drones, machine learning/artificial intelligence, virtual reality and chatbots. All of these make iPads in-store feel almost Stone Age.

LV SS16
Louis Vuitton SS16: Final Fantasy VIII’s robot star

Some of the latest developments are ultra-high-profile. Take Nicolas Ghesquière’s definitive statement about what the future might hold for Louis Vuitton’s spring/summer 2016 ad campaign. He picked a video game “virtual” face, Final Fantasy XIII’s Lightning, as his campaign star. The kick-ass heroine of the game series, looked as good as any supermodel in the shots and guaranteed no hissy fits too.

But virtual reality models aside, some of the most interesting developments today are happening around robots, even though it’s undeniable that the fashion sector is a bit late to the party.