Merchandising & Marketing
Merchandising & Marketing
February 02, 2012
Advertising spending in Hong Kong reached a record HKD36.03 billion (USD4.64b) last year, driven by the continued growth of marketing campaigns in the banking, cosmetics and pharmaceutical...
February 02, 2012
Online search engines in the China market generated total revenues of CNY18.78 billion (USD2.90 billion) in 2011, increasing by 70.2 percent from 2010, according to iResearch Consulting Group.
February 02, 2012
Coca-Cola, Google and Nestlé are among the firms with the best reputations worldwide, but there is a gap between perceptions of big brand owners' social standing and their actual products.
WPP...
January 31, 2012
Kei Nishikori's historic run at the Australian Open generated a torrent of publicity for his sponsor, Fast Retailing Co., but Sony Corp. and Adidas AG both missed out after declining to renew...
January 18, 2012
Online advertising spending in China is expected to surpass CNY60 billion (USD9.5b) this year, driven by the rapid growth of internet users in the world's second-largest economy and campaigns...
January 18, 2012
It's raining freebies for shoppers in India, what with retailers luring customers with loyalty programmes and reward points to beat the "off-season lull".
Complimentary car parking and free...
January 18, 2012
General Electric, Unilever and Wal-Mart are among the brand owners trying to enhance their understanding of digital technology and behaviours, reflecting the opportunities and challenges these trends...
January 17, 2012
ad:tech New Delhi 2012, one of the world's leading digital marketing, media and advertising event, to be held on 22- 24 February 2012, is drawing unprecedented response from a glittering array of...
January 17, 2012
Leading automakers like Ford, Maruti Sazuki and BMW are leveraging social media in India as they seek to find new ways to connect with consumers.
Ford's roll out of its Fiesta and Figo cars in India...
January 10, 2012
Japan Tobacco is to launch redesigned versions of seven of its popular Pianissimo brand of cigarettes in mid-January.
Pianissimo is the top-selling brand in Japan's 100mm slim menthol category and...
RIA Poll
Will your employees get salary increases in 2012?
Yes
67%
No
33%
We're still considering
0%
Latest Articles
1 hour 14 min ago
1 hour 19 min ago
1 hour 19 min ago
1 hour 44 min ago