The love affair between the fashion and digital worlds has been in full bloom for some time now. Brands such as Burberry (one of the most tech savvy around), Dolce & Gabbana and Balenciaga are live-streaming their catwalk shows so that people at home can have a front-row view of the latest collections in real time.
Online shopping is bigger than ever. The industry’s relationship with fashion bloggers is rocky, but there is no doubt that the future of fashion is increasingly online.
Now there is new technology set to revolutionise the way people engage with fashion and television. Shazam, the mobile-phone-based music identification service, has come up with a fashion app which allows users to identify outfits that people wear onscreen.
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(Source: scmp.com)