In Markets

Asian consumers see better service as key

Consumers in Asia are fed up with poor service standards and are willing to pay more for a good customer experience, according to a survey which punctures the received wisdom that "price is king" in the region.

Decades of economic growth in the Asia-Pacific region have heightened people’s taste for services, but a majority of companies are failing to deliver, according to the survey conducted for analytics firm Verint.

With few exceptions, Asian companies are portrayed as having rude staff and inflexible procedures, and are unresponsive to service requests – all of which are "frustrating clients".

(Source: Shanghai Daily )

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