Vietnam’s Consumer Confidence Index (CCI) in the fourth quarter touched a two-year high, fuelled by the optimism in the job market, Nielsen reported.
According to Nielsen, a global provider of market research, insights and data, the CCI in the fourth quarter (4Q )2013 was 98 points, one percentage point higher than 3Q and 10 percentage points higher than 4Q 2012.
In a poll examining the ratios of savings, 74 percent of the Vietnamese consumers said they were saving for the future and re-prioritising their discretionary spending to save on household expenses. This is the highest rate in the region, followed by the Philippines at 68 percent.
(Source: Viet Nam News)