Retail in Asia

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Gap narrows for Chinese brands

Chinese brands are closing the gap with international brands as consumers become more concerned about product quality rather than the origin of the brands, according to a latest study.

As high as 67 percent of consumers said they favour domestic brands, consumer research firm Mintel said in a research report on Tuesday. The study covered 3,000 consumers aged between 20 and 49 in 10 cities.

The domestic food and beverage brands have a strong following, with 42 percent of the respondents favouring them over foreign products compared with 25 percent that prefer imported snacks.

(Source: Shanghai Daily)