Chinese brands are closing the gap with international brands as consumers become more concerned about product quality rather than the origin of the brands, according to a latest study.
As high as 67 percent of consumers said they favour domestic brands, consumer research firm Mintel said in a research report on Tuesday. The study covered 3,000 consumers aged between 20 and 49 in 10 cities.
The domestic food and beverage brands have a strong following, with 42 percent of the respondents favouring them over foreign products compared with 25 percent that prefer imported snacks.
(Source: Shanghai Daily)