In Shops

Retail chain Croma to focus on top 25 Indian cities

Tata Group’s Infiniti Retail, which runs the nationwide retail chain under Croma brand, plans to add 11-12 new stores in India this year, but only in cities where it is already present.

Croma opened its 101th store in May. Ajit Joshi, CEO and Managing Director, Infiniti Retail said: "We want go deeper in the existing 16 cities where we are present to get better per square realisation. We believe there are still pockets in the cities where we can expand and it is important to be located close to the consumer."

In addition, the company wants to focus on the top 25 cities that bring in the largest chunk of revenues in terms of consumer durables and electronics products sales. "Every city that we are present in we want to ensure we have 20 percent market share," he added.

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