Speed to market (STM) is becoming a necessity for apparel retailers and manufacturers in order to stay competitive. E-commerce and fast fashion have changed shopping habits and made consumers more demanding in terms of what they want – which is more – and when they want it – which is now. As a result, STM has risen as the main concern for apparel retailers, overtaking cost considerations when it comes to sourcing.
This report from the Fung Business Intelligence Centre analyses the STM challenges retailers face and the strategies they are adopting, or planning to adopt, in order to speed up their supply chain to better respond to the demand of the current fast-paced market.
To download the full report, click here.